AR helps consumers interactively explore and try out in their own space. AR has significant benefits for brands.
In consumer studies, AR viewers have been shown to increase sales and reduce returns. Online marketing campaigns with AR can used to improve brand recognition and acquire more customers.
Brands using AR make it possible for customers to visualize and interact with their products in real-world locations using a smartphone.
This allows a customer to see if a table matches the existing furnishings or if a microwave looks good and fits in a particular place in the kitchen.
73% of consumers are interested in visualizing products in AR before buying.1
Consumer reports such as the Snap Global Consumer AR Report demonstrate that AR has significant benefits for brands. Online marketing campaigns with fun and engaging AR filters are being used to improve brand recognition and acquire more customers.
Brands that use AR experiences have higher conversion rates and fewer returns. Consumers who are able to try out or try on a product have more confidence to buy it.
Interacting with products that have AR experiences leads to a 94% higher conversion rate.1
Brands are 41% more likely to be considered if they have a branded AR experience.1
AR is built into the 3D product viewer and is enabled by default.
